Just recently, I’ve started providing a new service so-called “BickRi Box“. Before explaining its detail, let me talk about my childhood and school days.
I fondly remember that I was a typical naughty Japanese boy back in 90s. In those days, we had a lot of homework every day and our mothers used to say, “you gotta do your homework before playing with your friends. Otherwise, I won’t feed you tonight!”
Absolutely, we ignored it and kept playing even after sunset. Then, I used to get a slap by my mother, (Sh*t!).
Needless to say, we kids didn’t have money but wanted to play with small snacks and candies. So each one had to perform a task before getting together. The task was that we somehow got a very small amount of money from our mothers like 50 cents each.
We collected the money and headed to “Dagashiya (Dagashi shop)” in order to buy “Dagashi“, cheap candies and snack foods which might be similar to American penny candies.
The money that we collected usually amounted to just $2.5, like some could succeeded in negotiating with their mothers and some failed, but $2.5 were good enough for 5~6 kids to get Dagashi snacks.
Then, we shared them while playing like hide-and-seek. It was so much fun. Most importantly, I made a lot of friends at Dagashiya.
“The word “dagashi” is derived from the Japanese words “da” (“futile” or “negligible”) and “kashi” (snacks). The low price and fun packaging is designed to attract children with small allowances, and “dagashi” came to be known as the small candies that children can afford with pocket money.
Most dagashi are packaged in bright, childish wrapping and sometimes come with a small toy or prize. The toys are often small figurines, and a common prize is a randomized prize that will allow the holder to claim a second free snack. Dagashi used to be sold in stores specializing primarily in dagashi called “dagashiya” , but are now increasingly sold in convenience stores as well.”
My school days
When I was a high school student, I was still hooked on Dagashi. I was belonging to school’s soccer club and undergoing very tough training every day, but what relaxed me most was actually Dagashi.
Me and my team members went to a Dagashiya near the school and talked about not only soccer but also our day and things while having snacks.
However, the Dagashiya was also providing instant noodles. Since we were given allowances by our parents back then and were very hungry after the training, we used to eat the noodles there. (Our mothers were pissed off at us, as they prepared dinner).
My mother was a strict person and didn’t allow me to eat instant noodles when I was a kid. So, my curiosity to try them had been extremely excited. Absolutely, I started to be crazy about them.
“Instant noodles are sold in a precooked and dried noodle block, with flavoring powder and/or seasoning oil. The flavoring is usually in a separate packet, although in the case of Cup Noodles the flavoring is often loose in the cup. Some instant noodle products are seal packed; these can be reheated or eaten straight from the packet/container. Dried noodle blocks are cooked or soaked in boiling water before eating.
Instant noodles were invented by Momofuku Ando of Nissin Foods in Japan.They were launched in 1958 under the brand name Chikin Ramen. In 1971, Nissin introduced Cup Noodles, the first Cup Noodle product. Instant noodles are marketed worldwide under many brand names.
Ramen, a Japanese noodle soup, is sometimes used as a descriptor for instant noodle flavors by some Japanese instant noodle manufacturers. It has become synonymous in America for all instant noodle products”
Why have I been so addicted to dagashi and instant noodles?
The reason why I’ve been addicted to them for such a long time (until now) is their amazing quality as well as the taste.
For instance, although instant noodles are reasonable, some are as amazingly tasty as regular ramen (seriously).
In other words, snacks, candies and instant food in Japan stand out from countries regardless of whether it’s expensive or cheap.
What I found unique about our culture (Japan’s culture) is that we take such pride in our work and strive to make everything best. No matter if we can generate a lot of profits or not, we do our best!
When I go abroad, I usually bring a whole bunch of dagashi and instant noodles to provide them with my friends. This is the easiest way to make them happy, but they always say, “You don’t have more?”
Of course, there are many many shops specializing in Japanese food including snacks, candies and instant food, but what they sell is either previous generation’s stuff or localized ones.
I understand why they have been localized in terms of marketing, but were they really needed to do that? In fact, a bunch of foreign visitors enjoy the authentic taste in Japan.
Therefore, I’d like to offer you an opportunity to be able to try Japanese trendy snacks, candies, instant food (noodles, miso soup, etc). I named this service “BickRi Box”.
*BickRi (びっくり) = Surprising in Japanese
The concept of BickRi Box is to send you a mysterious box that includes Japanese junk food such as instant noodles, snacks, candies, chocolates, seasoning, etc.
“You never know what’s gonna be inside. And me neither.”
Well, like I said earlier, I’d like to let you try the best stuff that I think. I’ll choose items based on my mood.
So, trust my taste, please! You might get the most trendy instant food, an amazing seasoning like the authentic wasabi and the most traditional snacks that have been popular for several decades, but whatever it is, I can absolutely guarantee that you’ll be amazed by the box sent directly from Japan.
By the way, the taste of snacks, candies and instant noodles in Japan doesn’t seem to change, but actually they change constantly in order to avoid making consumers get tired of their products.
That’s why you can’t get the latest version of these Japanese food at supermarkets in your country.
At this moment, I got several sort of early-adopters from Asia, Europe and Scandinavia. It’s still in the process of sending BickRi boxes to them. Once I receive their feedback, I’ll decide its price, order system and others.
So, I’ll keep you up-to-date here! Please let me know if you have any questions about BickRi Box!